So, apparently, Warner is letting Netflix know what happens when you, well, you see the pictures. It would seem that giving in to Warner’s demands that they not send out movies within the first 28 days of their release bought Netflix a ramrod straight from behind. It’s as though Warner said, “Oh, did you think we were going to screw over all rental companies with that deal? Nope, if they sell DVDs, then it’s totally fine.”
As TechCrunch has repeatedly pointed out in their coverage of this charade, the internet-streaming-movie cat is out of the bag. Trying to shove it back in at this point is only going to get you some wicked claw marks (and by claw marks, I mean pirated movies).
Or, to put it yet another way (because I love analogies), Warner Bros. is Walter, mistakenly bashing the hell out of a car because he thinks it will get him what he wants. Walter knows that Netflix has got some of his money, but he’s smashing up the wrong car.