Digital Book Day!
less-ful self-promotion follows…
I’m putting The Valkyrie Project up for free as part of the Digital Book Day organized by CJ Lyons.
I know that I’m going to download at least a few of the books that are already being advertised on there, and since I have a book that I can give away for limited periods of time (at least until I put out the second one and get them both into other eBook markets), I figured I could submit and promote (for what little it’s worth).
So, from July 13th until the 15th (2014), The Valkyrie Project will be free on Amazon. Tell your friends! And tell them about Digital Book Day too… an easy way to jump start an eBook collection or find some new indie/underground authors.
Some call the ability to publish digital without any sort of corporate representation (of any size) the “eBook revolution”, so it is very fitting that this first Digital Book Day coincides with France’s Bastille Day. Even more so since I will be celebrating this Bastille Day in France! #terriblehumblebrag
No go forth and download!
Advertising on turnstiles
Evidently AT&T Does Know What Kind of Phone I Have
This one is a much better sell than the previous marketing email. Still kind of odd they’re going for the upsell iof adding a line with the 3GS instead of the 4G, but perhaps they did some checking and saw that I’m not actually eligible for the 4G just yet.
I have an MBA, but it’s not in Marketing
I specialized in Management so forgive me if I don’t understand how TV can be profitable when you broadcast it over the airwaves, but not profitable when you show it on someone’s computer.
Apparently, Hulu is going to start charging for content at exactly the time when I stop using it. It’s a stunning coincidence that neither of those dates have been nailed down, and yet, they’re exactly the same!
“I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value,” News Corp. Deputy Chairman Chase Carey said. “Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business.”
I’m sorry, Mr. Carey, but what is the current broadcast model referred to as if it’s not a “free model”? As far as I know, I haven’t paid for TV since I moved out of my parents house nearly 12 years ago. And the only reason my parents paid for TV was because they moved to a place where you can’t really get reception. Yet, somehow, TV shows have continued to air free of charge to me for those 12 years.
Here’s what I see as the impending trade off: Charge people for content vs. Show more commercials. I know from experience that during a broadcast TV show, there are several ads per commercial break, as opposed to the single ad that is shown during a break on Hulu. Is the problem that there aren’t enough advertisers who are willing to buy ads during a show on Hulu to be able to show three ads per commercial break? If that’s the case then Hulu is just doing a suck ass job of marketing to those advertisers.
Consider that the networks have absolutely ZERO knowledge of what I watch on broadcast TV. Now consider that the networks know that I am subscribed to: 30 Rock, Castle, Chuck, Dollhouse, FlashForward, Fringe, Glee, The Office, and V (which hasn’t even started yet). If I were the one running Hulu, I’d be telling advertisers that if you have a tech gadget, or some other super-geeky thing to advertiser, guess what? I can show your ad to someone who is subscribed to Chuck, Dollhouse, FlashForward, Fringe, and V. Is that not compelling? Seems pretty G-damn compelling to me. But then, my MBA is in Management.
Ong Bak 2: Available Now on VOD
But the interesting part is that it’s not out in theaters until October 23rd (that’s 23 days from the time of this writing).
The whole “available now on VOD, Xbox Live, and Amazon” part seems a stark contrast to the “in theaters October 23rd” part, and while I applaud the effort/ingenuity, I have to wonder what research led to the decision. I’m sure there is a market for people who are going to buy a movie, but aren’t going to go see it in theaters.
Ah… now I see: Ong Bak 2 (Pre-Theatrical Rental)
The key is obviously “Pre-Theatrical Rental” because the cost of that rental (at least on Amazon) is $9.99. That’s fairly comparable to seeing the movie in the theater (though if you have VOD or Xbox Live, or a computer hooked up to a TV through which you can play the Amazon rental) then you can get several admissions for the price of entry. So I still have to wonder, are they going to make more money off of people renting this from home than they are from people going to the theater (or going to the theater and subsequently buying the movie)? In this case I’m less skeptical simply because of the movie. It seems like a fanboy kind of movie that people will actually want to see as soon as they can. And I can imagine people watching this in a dorm room on someone’s oversize computer screen, versus, say Cloudy With a Chance of Meatballs or Fame.