And I’m willing to bet most people don’t even realize it.
Since Facebook added comments to just about everything that passes through the News Feed, it’s created a microblog for every member of the network.
I now feel justified laughing at people (at least, behind their backs) who thought I was weird for having 3+ blogs (and a Twitter, and Jaiku, and Tumblr, and Soup.io). Suckas! You’re bloggers now too!
Ramit Sethi says on I Will Teach You To Be Rich: Set smaller goals: impress friends, get girls, lose weight. This basically means, take incremental steps towards attaining a goal. I guess you could also call it Iterative Development since it relates to the world of software/webware development, but since I read that article on IWTYTBR just before setting off on a search to figure out why Jaiku wasn’t letting me import/add feeds, I felt it was one of those The Secret moments where something happens for a reason.
Image via Wikipedia
In looking through comments on the Jaiku support channelt, I found this post from Jyri Engstrom where he mentions other posts including this one about Google addition of default Contact Groups, and this one from the Google Reader blog about using groups to manage your shared items.
And just now Google is letting you share updated contact information with the groups you’ve created in addition to those shared items. Does anyone else see a social network slowly emerging from the Magic Eye Puzzle? Of course you do – I know I’m not the only one.
Of course, the most interesting part will be to see what the actual unification strategy will be – or if there will be one at all. What I mean is: Will there be a defined “home page” / “starting point” for the Google social network like there is for MySpace and Facebook? Or will they just make your friends activities accessible wherever you use whatever Google Apps you use? If I’m in my Gmail, will my friends activities show up there? If I use iGoogle as my home page, will the activity stream be there? What if I only use Google Reader? (Not a truly likely scenario, since I think anyone using Reader would also be using Gmail) Will I get more than just my friends’ Shared Items?
In a similar vein, it looks like Yahoo is starting to some slow churn development on their social network as well, and they may also be pursuing the distributed activity stream home page idea, since you can now import your activity into your Yahoo Profile, but if you’re a member of MyBlogLog, you can do it there as well. The thing is, the two of those are separate (even though it seems like they could sync the settings fairly easily), which means you’ll have a harder time managing those activity streams that you will if the Google activity is all managed from one place and pushed from there.
Orkut taking on Facebook is like David v. Goliath 2.0, but in the 2.0 version, David’s family has a ton of money with which to purchase him state of the art weapons.
Business Week has a long 2-pager on the future of Orkut talking about the opening of the Orkut platform a la Facebook (via TechCrunch. Here’s the part that I was most interested in, though:
Orkut itself could conceivably become a hub for accessing multiple social networks in one place, a concept demonstrated by another Google-funded Carnegie Mellon group last year in a project called Socialstream. “We don’t know what they will use,” cautions Brad Myers, project adviser and a professor of human-computer interaction at Carnegie Mellon.
But there are signs Google sees wisdom in a concept like Socialstream. In September, Orkut introduced an array of new features, some similar to those offered by other social networks. One addition was Updates from Your Friends, a box that alerts users to new photos or links to YouTube videos their friends have posted. Another was Feeds, which enables Orkut’s pages to display information posted on other sites—such as a blog from Google’s Blogger or Six Apart’s LiveJournal, or photos from Google’s Picasa and Yahoo’s (YHOO) Flickr.
If Google can integrate Orkut with it’s other services (like add a status update that synchs with your GoogleTalk status, or allows you to microblog from GoogleTalk), then it will certainly become more compelling. They certainly have some of the right ideas. And they have best-in-class office/productivity apps for just about everything except To Do lists. But will their push for sociality be to build Orkut into Socialstream, which would be a best-in-class social network app?
It’s funny cause I started this post in the morning, and by afternoon… More social networking developments for Google. Jaiku has been bought out by Google. Now, we all know that I am a fan of Jaiku despite only having 2 friends who use the service. But, once again, here’s the interesting part for me:
we’re eager to go beyond what’s there today, and build something completely new for you to enjoy. Take this as an invitation to join us on a journey to reinvent how you communicate and stay in touch with the people you care about.
The most obvious way that I see to read that is that they’re going to build a Jaiku app for the gPhone operating system. The second most obvious choice is they’re going to work on building Jaiku into Orkut to serve as Orkut’s News Feed. If it is the latter, then hopefully they’ll find a way to limit feed items by groups (as Facebook will be doing sometime soon). But first, Orkut will have to add the concept of groups to their current privacy areas of “friends,” “friends of friends,” and “everyone.” Perhaps the Communities play some part in the privacy settings, but I’m not familiar enough with Orkut to know.
The funniest part of the acquisition, though, is all the people on Twitter who are now fighting a Twitter v. Jaiku war via Tweets. Clearly a lot of people don’t know enough about Jaiku to realize that they can just throw their Twitter RSS feed into it and only have to update in one place. I’m sure that’s part of the decision process that led Google to buy Jaiku instead of Twitter. A very small part of the process, but part of it nonetheless.