Blog Archives
Big and Small Changes at Hulu
The Big Story is obviously that Disney has bought into Hulu meaning that by the time I get around to watching this season of LOST, it may be on Hulu! (ABC’s streaming video player is very good, but I am really hoping to one day have all the TV shows I want to watch on one queue)
But a smaller change that I’d like to mention just to point out how awesome Hulu is: You now have to click a link that says “View Description” to see the description of the episode. Usually when it comes to UI, extra clicks are something you want to avoid, but with this change, the plot of the episode isn’t given away, which, for most shows, I believe, makes for a better end user experience. And it’s those little details that really tell me that Hulu is being led in the right direction.
The Hulu Takeover
According to TechCrunch, Hulu gained 10 million viewers in Feburary, which is an impressive number, but if you look at their chart, what I think is more impressive is the 64.5 minutes per viewer which is second in the top 10 behind only Google Sites (aka YouTube) which had 134 minutes, and 3.6 times more than the next highest average minutes per viewer in the top 10.
Maybe it’s because Hulu rocks the house. I wish CBS and ABC would take note. I would give them more advertising revenue that they are otherwise losing because I’d be all over the past 4 seasons of How I Met Your Mother and the last few episodes of LOST that I haven’t been able to watch yet (and I might even watch Wipeout if I could add it to my Hulu queue).
Nels Wadycki 