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Nels Wadycki

Month: October 2009

  • Zong+ … PayPal Killer? More like credit card killer

    Nels W

    While this post from TechCrunch on Zong and the new Zong+ is long, and covers a lot of ground on Zong, it leaves out what David Allen might call the Crazy Maker viewpoint.

    Leena Rao (the author) pits Zong as a potential PayPal killer, which it certainly could be, but my Crazy Maker idea is that Zong could take on credit cards as we know them.

    I’ve already mentioned this concept to my wife so many times I’ve learned to stop even saying anything remotely related to it, but: Why can’t I pay for stuff using my phone instead of my credit card? Sure, I’d still probably have to carry around my library card (until they start accepting phone numbers instead of library card numbers), cash, and my driver’s license. But, I wouldn’t have to worry about losing my wallet or having someone steal my card or spy on my card number. Why? Well, if you’re asking, you clearly didn’t read the TechCrunch article (and I can forgive you for that), so here’s the short version:

    1. You give Zong your phone number and – with Zong+ – your credit card number.
    2. You buy something and put in your phone number instead of any other number or email or whatever.
    3. Zong sends you a PIN number via text message.
    4. Put in the PIN number and you’re done. Paid!

    Now imagine… You’re at the grocery store… instead of sliding your card in the credit/debit card machine, you punch your phone number into a PIN pad. A text is sent to your phone. You put the PIN from the text into the PIN pad. Done!

    Yes, I realize it’s not all that much easier than the process for using a credit card, but it means that someone can’t take your card (if you drop it or leave it somewhere) and go on a shopping spree. More importantly, identity thieves won’t be able to sell credit cards they steal in shady internet chat rooms because they’d have to have your phone to get the PIN number text message in order to complete the transaction! Bam, said the lady!

    PINPad_1000SE_no_bg

  • Mobile + Cloud = Magic … Right Now!

    Nels W

    It’s funny that the these two posts both appeared on TechCrunch just yesterday…

    First: Google’s CEO Eric Schmidt on the Magical Potential of Mobile Cloud. I will re-blockquote:

    The mobile platforms, Android and the others, are so powerful now that you can build client apps that do magical things that are connected with the cloud. This is I think the most visually obvious example of that…don’t limit your imagination to this set of problems. Anything where you can produce this phenomenal customer benefit when you have a mobile device broadly defined connected to the cloud….Obviously we like the price of free because the consumers like that as well and we can figure out ways to use advertising to pay for it.

    The way he says it, he makes it sound like this is still a few years in coming… but then there’s this post about Lala.com’s iPhone app which was just submitted a few days ago, and basically does exactly what Schmidt was talking about: Use the mobile cloud to make magic happen.

    I’ve already expounded on my love of Lala, and how I may never buy another mp3 again, and now that I’ll soon be able to (hopefully) listen to all my music on my iPhone from the cloud, why would I???? I can store a lot more music on Lala than I can on my iPhone, and at significantly lower cost!

    It’s like I told my wife last night (talking about why I didn’t want anything more than watching a Bulls game for my birthday): I can get any DVD I want from Netflix, I can get any music I want on Lala, and I can get any book I want from the library. When you couple with that, the fact that I don’t really need any new clothes since I don’t even wear everything I own now, and the only thing that I really need for my birthday is more time.

    time-flies-clock

  • I have an MBA, but it’s not in Marketing

    Nels W

    I specialized in Management so forgive me if I don’t understand how TV can be profitable when you broadcast it over the airwaves, but not profitable when you show it on someone’s computer.

    Apparently, Hulu is going to start charging for content at exactly the time when I stop using it. It’s a stunning coincidence that neither of those dates have been nailed down, and yet, they’re exactly the same!

    “I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value,” News Corp. Deputy Chairman Chase Carey said. “Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business.”

    I’m sorry, Mr. Carey, but what is the current broadcast model referred to as if it’s not a “free model”? As far as I know, I haven’t paid for TV since I moved out of my parents house nearly 12 years ago. And the only reason my parents paid for TV was because they moved to a place where you can’t really get reception. Yet, somehow, TV shows have continued to air free of charge to me for those 12 years.

    Here’s what I see as the impending trade off: Charge people for content vs. Show more commercials. I know from experience that during a broadcast TV show, there are several ads per commercial break, as opposed to the single ad that is shown during a break on Hulu. Is the problem that there aren’t enough advertisers who are willing to buy ads during a show on Hulu to be able to show three ads per commercial break? If that’s the case then Hulu is just doing a suck ass job of marketing to those advertisers.

    Consider that the networks have absolutely ZERO knowledge of what I watch on broadcast TV. Now consider that the networks know that I am subscribed to: 30 Rock, Castle, Chuck, Dollhouse, FlashForward, Fringe, Glee, The Office, and V (which hasn’t even started yet). If I were the one running Hulu, I’d be telling advertisers that if you have a tech gadget, or some other super-geeky thing to advertiser, guess what? I can show your ad to someone who is subscribed to Chuck, Dollhouse, FlashForward, Fringe, and V. Is that not compelling? Seems pretty G-damn compelling to me. But then, my MBA is in Management.

    exorcist-photo

  • Record and Transcribe Notes for Yourself with Google Voice

    Nels W

    There a few key settings in order to be able to record notes to yourself and have Google Voice transcribe them for you. You can get those from that Lifehacker link, but there’s an addition note I want to make now that I’ve actually tried this.

    It works, but only sort of, and you have to speak really slowly and clearly. It’s hard and actually kind of takes some practice, because the first couple times I did it, I started off slow, and Google did well with the transcription, but then I focused more on what I wanted to say and not how I was saying it and the end of the transcriptions came out like a monkey was at the keyboard.

    Nevertheless, you can usually get the gist of what you wanted to make a note of, and it’s usually easier to speed-dial your GV account than it is to try to pound out a text message (or even a “note” on your smartphone). It’s also more useful than a voice note (again, if your smartphone allows for that), because you get at least some of it transcribed correctly for you, and automatically emailed to you (instead of having to send it to yourself after recording and then transcribe it from there).

    So, go ahead, all tens of you readers, give it a try (if you have Google Voice) and leave a comment with your experience, and if you don’t have GV, let me know if you use something else to record and/or transcribe notes to yourself on the go.

  • An Only Child Works At Home

    Nels W

    As an only child, I kind of enjoy the solitude that comes with working from home. Of course, as I tell people when they ask if I like it better: If I could walk across the hall, and be in the office downtown, I’d go into work every day.

    When I’m at home, though, I can watch Hulu during my lunch break without looking like I’m slacking off.