Last time, the advertisers were way off (well, depending on your interpretation of their target audience (and given that there’s this, I suppose there is a lot of room for interpretation).

Here’s a recent Facebook targeted ad, which at least gets it half right:

As a side note, telling me what “you know” about me makes me a lot less likely to click on your ad. It’s creepy on a whole new level. Even something along the lines of “Hey, are you married and living in Denver? Then click on this!” is light years better than “We know about you.”