Last time, the advertisers were way off (well, depending on your interpretation of their target audience (and given that there’s this, I suppose there is a lot of room for interpretation).
Here’s a recent Facebook targeted ad, which at least gets it half right:
As a side note, telling me what “you know” about me makes me a lot less likely to click on your ad. It’s creepy on a whole new level. Even something along the lines of “Hey, are you married and living in Denver? Then click on this!” is light years better than “We know about you.”
Nels Wadycki 