Category Archives: Amazon
A couple months ago, I tweeted:
— Nels Wadycki (@nelswadycki) April 2, 2016
Well, the changes are moving from mostly aesthetic, user experience enhancements to actual new features. A couple weeks ago, I got one of the usual emails from Goodreads notifying me there was a Giveaway for a book on my To Read list. That happens regularly, but when I clicked through to enter the Giveaway, I saw this:
Now, if I were still blogging about fantasy basketball, this would be like the equivalent of Hassan Whiteside’s free agency decision coming up this summer (ie: a big deal to people involved in the game, but fairly meaningless to the general population). I would have been all over it, reporting it as soon as I saw the alert on my phone. But here it’s been a month since the official Goodreads blog post about it, and 2 weeks since I first got the email… It’s probably been reported all over the writing/marketing/self-publishing blogs and KBoards, but I don’t really hawk those like I used to. Plus, this way I get to provide my own, unbiased opinion and analysis. Yay?
What’s the big deal?
That little image nestled in there next to the word Format. It says Amazon Kindle.
Well, author’s (and publishers) have always been able to give away hard copies of books on Goodreads. It’s a great marketing tool, since Goodreads promotes the Giveaway for you on the site and there are plenty of people who enter giveaways for books in genres they like without knowing anything about the book beforehand. But creating a paperback version (even using Amazon’s Creatspace) is a lot of extra work compared to making an ebook available for Kindle.
Not only that, but giving away ebooks is a lot cheaper. Giving away a paperback (or other hard copy) costs the base price of the book (printing and shipping). For The Valkyrie Project, that means about $7 per copy given away. In contrast, the Kindle giveaway costs a fixed price of $119 and you can give away up to 100 copies. I’m not sure why you’d do less than 100 if your goal is to get copies into the hands of as many people as possible (which is usually the goal with any indie marketing effort). So obviously, that’s only $1.19 per copy – almost 6 times cheaper.
So that’s huge by itself, but I also believe that giving away ebooks on Goodreads is much more likely to yield reviews (the lifeblood of books and authors) than making the same ebook free on Amazon via KDP Select. I don’t have any actual proof, but it’s logical because people who join Goodreads do so to keep track of books they’re reading and review them. There’s really nothing else to do there. People on Amazon generally want many other things in addition to books.
And, as they point out in the blog post, when someone reviews your book on Goodreads (or even most of the time if they just add it to their To Read list), it will show up in the feed that all of their friends will then see on the site.
Once this rolls out to the general author population on Goodreads, Amazon will have provided authors with yet another fantastic marketing tool. And now is the part where you can chime in with your worries that by giving away only Kindle copies, authors and readers are locking themselves into Amazon’s platform. I am well aware that is exactly what Amazon is trying to get everyone to do. But it’s not any different from, as one of thousands of examples, Apple Music giving away 3 months free to try to get people to join that service, or Tidal music getting Kanye’s album exclusively for 2 weeks before everyone else to try to get people to join that service. I don’t want Amazon to gain a monopoly on ebook sales, for sure, but I also hope that people who worry that Amazon is going to begin acting like a monopolist and exploiting authors remember that without Amazon, there likely wouldn’t even be a market for ebooks big enough to sustain the careers of as many authors as now make a full-time living from their writing. (I’m certainly not one of them, nor do I ever think I will be, but I am happy that writers now have that option and can actually earn a comfortable living as a midlist author instead of living on ramen until striking gold and then eating only cavier)
Really, this is just another step in the evolution of Goodreads, Kindle Unlimited, and Amazon as a whole, an iterative process in which Amazon figures out (or guesses) what customers want and gives it to them. And while it may not be exactly what authors want (for example – you don’t get the contact info for winners of the Giveaway), smart authors will use it to get what they want (by putting email list signups links in their ebooks, or perhaps making note of the winners on Goodreads and following up to see if they leave reviews on the site).
Bonus New Feature
Something else Amazon/Goodreads added in May was Goodreads Deals. I’m hesitant to say that this feature will be much less important/impactful than Kindle Giveaways because I feel like it could turn out to be just as big a deal in the right circumstances (and in the perfect circumstances, even more so). But, it isn’t clear — even from the blog post aimed at authors and publishers — how books get listed as Goodreads Deals in the first place… Indie authors can’t discount prices on ebooks. They can only price their ebook relative to their paperback version to make it look like a better deal than getting the hard copy.
If the Goodreads Deal becomes something that can be sent out when an author makes use of their Kindle Countdown days on KDP Select, then it will be a useful way to contact potential readers (especially if you get a lot of people to add your book to their To Read lists by chaining it with the Giveaway feature above).
The more likely option, when beta testing is complete, is that Goodreads Deals will be similar to rental lists from sites like Bookbub or Freebooksy, where authors can apply to be part of an email blast (and probably give Amazon some money for the favor). One clear advantage that Amazon has over the other free and discount book lists is that it gets a 30 or 70% direct cut from all of the books sold, rather than just an affiliate fee. In order to appear somewhat more impartial, they do allow for deals on the other major ebook retailers, but Amazon certainly knows that they have 60-80% of the ebook market, so they can afford to include the other companies. It’s a small price to pay to please Goodreads users and continue to have the opportunity to eventually move them into the Kindle and Amazon ecosystem (through the Kindle Giveaways, of course).
Before I instruct on the surprisingly simple art of acquiring audiobooks in a remarkably monetarily efficient manner, let’s get 2 things out of the way.
1. This post presupposes that you don’t need to purchase a particular book at a specific time (e.g., as soon as it comes out). For example, I have 700+ books on my To Read least in Goodreads, so reading a new book by an author (even one that I really like), is not something that I generally do. I actually plan the books I’m going to read a year in advance (call this obsessive if you like, but I do allow myself to deviate from that plan. I just like to have goals and I’m a slow reader, so if it’s important to me to read a book, then I want to make sure I get to it). Okay, so if you can also wait patiently for a Twitter or Facebook or email announcement that an author or their publisher has discounted one of their books, then you’re halfway there.
2. The second prerequisite is that you prefer audiobooks to the exclusion of almost anything else. For me, this is more out of necessity than anything else. If I’m going to sit down with my iPad or my Kindle Paperwhite (or any other eReader), it’s almost certainly because I’ve got a technical or programming book that I need to (and sometimes even want to!) get through. So in order to “read” fiction books, I have to make use of times when I’m cleaning the floors, or weeding, or mowing the lawn, or even just walking to work.
Okay, so, given that you’re still reading, or skipped over that part to get to the goods… It’s really quite simple.
Say, for example, that you – like me – have heard good things about Starship Eternal, so you head to Amazon to check it out…
If I was in Kindle Unlimited, I could read the Kindle edition for free, so that’s probably the ultimate cheapskate way to do it. I have a “shipping only” version of Amazon Prime that I got because someone “shared” it with me, so as long as they keep paying for full Amazon Prime, I get my Prime shipping but no Amazon Instant Video nor Kindle Library nor Kindle Unlimited nor anything else. Plus, remember, I’m a slow reader who relies on audiobooks anyway, so the Kindle edition, while the cheapest option at $3.99 is going to cost me reading time on other books that don’t even have an audiobook. (Can you imagine Java 8 in Action in audiobook? Spoiler Alert: It’s not going to work.)
But the audiobook version is $26.95 (or $14.95 if you subscribe to Audible). That’s a big difference.
Luckily, there’s an easy way to close the gap…
Wait – does that really say “Add Audible Narration for $2.99” when you buy the Kindle edition?
Indeed it does.
And $3.99 + $2.99 is much less than $26.95. Less than $14.95 too. In fact, it’s more than 55% off the Audible subscriber price!
And that’s really all there is to it. I’ve done it for 10 different books now and the only consequence is that I’ve got a lot of great audiobooks to read.
You can get The Winds of Khalakovo for $2.98 vs $29.95 for the Audible edition by itself.
And just to clarify, this isn’t just for author’s who are offering these books themselves (independently published). I’ve bought Perdido Street Station, Blackbirds, and No Return like this. If you go check right now, all of those are a lot more expensive, but since we’ve already assumed that you don’t need to buy one of them right now, you can wait until the author or publisher decides to throw a discount your way and then go take shameless advantage.
It’s no April Fool’s joke: From March 30th through April 3th, The Valkyrie Project is free, as in beer (and who doesn’t want free beer?)
If this is the first time you’ve heard of The Valkyrie Project, here’s the back cover synopsis:
Men in a black hovervan grabbed Ana’s brother off the skywalk as she took him to school. That was sixteen years ago, but Ana hasn’t let it go. It doesn’t help that their parents left her to fend for herself. And it definitely doesn’t help that Memo still sends her cryptic messages from, well, somewhere.
Ana took the job at the US Intelligence Agency so she could use their resources to find Memo. Unfortunately, that also means she has to work for them.
So when a shadowy organization know as the Continuum starts going after the people that the agents of the Valkyrie Project are supposed to protect, Ana finds herself facing down technology decades ahead of its time, as well as questionable decisions the Agency has made.
She understands that there’s a lot of classified material in the Agency, but when those secrets include modifications they’ve made to the only man she’s ever considered falling in love with, Ana has to decide where to draw the line.
Does she want to fight an elusive, exceptionally well-armed enemy for a government that treats its employees like drones? Or does she really just want to find her brother?
After you get your free copy, don’t forget to add it to your To Read list on GoodReads!
Just as we call out Amazon when they do something stupid, so must we praise them when they do something smart. Just after their “Let’s all send nastygrams to the CEO of multinational corporation” email, Amazon followed up with this:
I think the email there pretty much says it all. I know this is something that self-published authors have been asking for since Amazon first started letting them publish via KDP. I’m guessing when KDP started, Amazon assumed that people would just throw up pre-order pages and then never deliver a book. They’ve taken care of that by requiring that you upload at least a draft version of your manuscript in order to have the pre-order page created.
I know I’ll be using this when I finally get Valkyrie Project 2 edited! 90 days seems like a good goal date… Maybe I should go upload the first draft right now. 🙂
Okay, this may not change your life, but for me it has quite literally brought about a new found sense of ease and happiness while listening to audiobooks.
If you use the Audible app for iOS (or Android I would assume as well) and you use it on your smartphone while walking around or doing chores or whatever, then you’ve probably had someone say something to you or a train or a loud truck go by that causes you to miss part of the book you’re listening to.
Arg! and Be quiet! Can’t you see I’m listening to an audiobook! Do not disturb!
Anyway, until a week ago, I was not aware that you could actually change the behavior of the “Control Center” for Audible. What does that mean? The Control Center is evidently the name for the lock screen that you get when you’re listening to music or an audiobook or some other app that uses what I can only assume is the Audio API. This is what it would look like if you’d just started listening to No Return by Zachary Jernigan (on sale for a ridiculous $4.49 on Amazon/Audible at the time of this writing):
What is the behavior you could (and probably should) change? Well, there’s those arrows to each side of the Play/Pause button. If you’re listening to music, it’s pretty obvious that they’ll go back and forth in your playlist. But for an audiobook? You’d probably assume they’d go back and forth between chapters (and you’d be right). But chapters in audiobooks tend to be long. I’ve never actually wanted to skip ahead or back a whole chapter. (Maybe someone else has) But if you go to the Settings in Audible and scroll down a little, you’ll see a setting for the Control Center. In the screenshot below it’s already set to Jump Seconds, but as mentioned, the default is Chapter Skip.
Hit that Chapter Skip and you’ll get the next screen where you can change it to Jump Seconds. Then you can go back and customize how many seconds you want the app to jump forward or back. (I like 20 seconds, obviously. I listen at 1.25x usually and 30 seconds is a bit too far for most interruptions or external noises. 20 seconds at 1.25 speed is really only 16 seconds and if I were listening to a book where I had to 1x it, I’d probably change that setting to 10 seconds instead – 15 seconds would probably be ideal in that case, but it’s not an option).
That’s all. Now you can back up quickly and efficiently without having to unlock your phone. Life: changed. You’re welcome. 🙂